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Deploy digital advertising platform on AWS with Citrix ADC
Citrix ADC in a Private Cloud Managed by Microsoft Windows Azure Pack and Cisco ACI
Deploy a Citrix ADC VPX instance
Optimize Citrix ADC VPX performance on VMware ESX, Linux KVM, and Citrix Hypervisors
Apply Citrix ADC VPX configurations at the first boot of the Citrix ADC appliance in cloud
Install a Citrix ADC VPX instance on Microsoft Hyper-V servers
Install a Citrix ADC VPX instance on Linux-KVM platform
Prerequisites for Installing Citrix ADC VPX Virtual Appliances on Linux-KVM Platform
Provisioning the Citrix ADC Virtual Appliance by using OpenStack
Provisioning the Citrix ADC Virtual Appliance by using the Virtual Machine Manager
Configuring Citrix ADC Virtual Appliances to Use SR-IOV Network Interface
Configuring Citrix ADC Virtual Appliances to use PCI Passthrough Network Interface
Provisioning the Citrix ADC Virtual Appliance by using the virsh Program
Provisioning the Citrix ADC Virtual Appliance with SR-IOV, on OpenStack
Configuring a Citrix ADC VPX Instance on KVM to Use OVS DPDK-Based Host Interfaces
Deploy a Citrix ADC VPX instance on Microsoft Azure
Network architecture for Citrix ADC VPX instances on Microsoft Azure
Configure multiple IP addresses for a Citrix ADC VPX standalone instance
Configure a high-availability setup with multiple IP addresses and NICs
Configure a high-availability setup with multiple IP addresses and NICs by using PowerShell commands
Configure HA-INC nodes by using the Citrix high availability template with Azure ILB
Configure a high-availability setup with Azure external and internal load balancers simultaneously
Configure address pools (IIP) for a Citrix Gateway appliance
Upgrade and downgrade a Citrix ADC appliance
Solutions for Telecom Service Providers
Load Balance Control-Plane Traffic that is based on Diameter, SIP, and SMPP Protocols
Provide Subscriber Load Distribution Using GSLB Across Core-Networks of a Telecom Service Provider
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Basic components of authentication, authorization, and auditing configuration
On-premises Citrix Gateway as an identity provider to Citrix Cloud
Authentication, authorization, and auditing configuration for commonly used protocols
Troubleshoot authentication and authorization related issues
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Persistence and persistent connections
Advanced load balancing settings
Gradually stepping up the load on a new service with virtual server–level slow start
Protect applications on protected servers against traffic surges
Retrieve location details from user IP address using geolocation database
Use client source IP address for backend communication in a v4-v6 load balancing configuration
Set a limit on number of requests per connection to the server
Configure automatic state transition based on percentage health of bound services
Use case 2: Configure rule based persistence based on a name-value pair in a TCP byte stream
Use case 3: Configure load balancing in direct server return mode
Use case 6: Configure load balancing in DSR mode for IPv6 networks by using the TOS field
Use case 7: Configure load balancing in DSR mode by using IP Over IP
Use case 10: Load balancing of intrusion detection system servers
Use case 11: Isolating network traffic using listen policies
Use case 12: Configure Citrix Virtual Desktops for load balancing
Use case 13: Configure Citrix Virtual Apps for load balancing
Use case 14: ShareFile wizard for load balancing Citrix ShareFile
Use case 15: Configure layer 4 load balancing on the Citrix ADC appliance
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Authentication and authorization for System Users
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Configuring a CloudBridge Connector Tunnel between two Datacenters
Configuring CloudBridge Connector between Datacenter and AWS Cloud
Configuring a CloudBridge Connector Tunnel Between a Datacenter and Azure Cloud
Configuring CloudBridge Connector Tunnel between Datacenter and SoftLayer Enterprise Cloud
Configuring a CloudBridge Connector Tunnel Between a Citrix ADC Appliance and Cisco IOS Device
CloudBridge Connector Tunnel Diagnostics and Troubleshooting
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Deploy digital advertising platform on AWS with Citrix ADC
With the evolving nature of digital platforms, a wide range of advertising applications are available. For example, social media, direct mail, videos, banners, pops, interstitials, rich media and so on. Advertisers are embracing video advertising networks at a fast pace, constituting nearly 40% of the advertisement traffic. But with more usage of mobiles by the modern users, running video ads on the mobile platform has seen considerable surge.
The digital advertising platforms face several challenges. Some of the challenges are:
- Security threats
- High operational costs
- Wide range of devices are available to send traffic over the internet. The different protocols for real-time communication pose the following challenges:
- webRTC
- Adaptive streaming
- UDP for video, where WebRTC uses UDP over HTTP
To deal with the complex behavior of advertising platforms, Citrix ADC solution with its whole suite of capabilities and features well integrated with AWS, provides an instant, secure, and reliable access to digital advertisement inventory, anywhere and anytime. Citrix ADC plays a critical role in delivering the SaaS and web apps for digital platforms.
Digital advertising platform integration with Citrix ADC
Digital advertising platform overview
The digital advertising platform consists of the following key components:
- Ad exchange
- Ad network
- Demand side platform (DSP)
- Supply side platform (SSP)
- Real time bidding (RTB) systems
An overview of the process followed in an advertising system is as follows.
- The first transaction happens when the user visits the website.
- This triggers a bid/advertisement request (including user’s demographic information) that is sent to the ad server or publisher contacting an ad exchange.
- The Ad publishers send the advertisement request to an Ad exchange through SSPs.
- 广告交易提交这个请求和accompanying data to DSP telling there is an impression or advertisement request available. Therefore, multiple advertisers can automatically submit bids in real time to place their advertisements.
- Meanwhile, the advertisers must set up their campaigns in DSP. Use the information about the user from Data Management Platform (DMP) to assess the amount they are willing to pay for delivering an advertisement to the user.
- DSPs submit these real-time bids on each advertisement impression because it is served to the advertisement exchange.
- Whichever bidder bids the most within a time period set by the Ad exchange or SSPs, gets an advertisement slot by the publishers to serve their advertisements. Otherwise, they lose the opportunity to get the right advertisement for their key demographic.
How digital advertising platform is integrated with Citrix ADC
The following diagram illustrates how the different components of advertising platform communicate with Citrix ADC and Citrix Application Delivery Management (ADM) to serve online advertisements.
How Citrix ADC contributes
In the advertisement publishing process, Citrix ADC solution helps in handling and processing the inconsistent influx of bid traffic. It acts as an entry point for all traffic to ensure scalability and availability across the availability zones. To cater to the elastic nature of advertising traffic, it is deployed in an autoscaling group in front of web applications and database servers.
The advertising platform on AWS with Citrix ADC solution allows you to get the real-time performance, high scalability, and high availability across the globe. You can buy and sell rich media, video, mobile, and native advertisements in real time. It reduces the overall operational cost and latency involved in running an Advertising platform. It is the best performing proxy with the rich capabilities of gracefully removing the back-end servers during Autoscale, connection multiplexing, and ensuring that the end-user traffic never gets impacted. Citrix ADC supports load balancing the HTTP, UDP, WebRTC, and RTSP protocols that are used in the advertising platforms.
Citrix ADC fits coherently into the AWS environment with the following key attributes:
- Content switching – Switch to the right platform based on host name.
- Security protection – Use web application firewall (WAF) functionality, rate limiting (through Client IP), and protection against DDoS attacks.
- Autoscaling of both front-end and back-end traffic.
- End-to-end visibility, and anomaly detection across ADC appliances by utilizing ADM.
- Low latency.
How Citrix ADM contributes
Citrix ADC utilizes Citrix ADM to overcome the following challenges faced by the digital advertising platforms:
- Identify the trend deviations from expected performance
- Real-time application performance analysis
- Capacity monitoring
Advantages of advertising platform integration with Citrix ADC and ADM
The Citrix ADC solution offers the following capabilities and benefits to a digital advertising platform vendor.
Low cost
- Integrated with AWS Autoscaling service, the Citrix ADC VPX instance can scale up or down your front-end and back-end resources automatically. This provides a zero-touch configuration catering to the elasticity of advertising platforms.
- Consolidation of delivering all types of traffic from a single point.
For more information on AWS autoscaling, seeAdd back-end AWS Autoscaling service.
High availability
- If one Availability Zone becomes unavailable, Citrix ADC applies its fault tolerance ability to autodetect the servers in another availability zone, without any traffic interruption.
- Also, It gracefully terminates servers avoiding the loss of client connections.
For more information, seeHow high availability on AWS works.
Application performance analytics
Citrix ADM intelligent analytics and application performance analytics ensures to:
- Gain visibility into the issues (server response anomalies, 5XX errors, and so on) plaguing the end user experience.
- Alert the administrator to take corrective actions immediately.
For more information, seePerformance indicators for application analytics.
Rich firewall security
Most common security vulnerabilities occur in web applications rather in networks. It is vital to protect your web applications from unauthorized access such as bots, data thefts, and application layer attacks.
Citrix ADC provides comprehensive and integrated Layer 4 to Layer 7 security that includes:
- Web App Firewall (WAF) to protect your web applications, identify, and mitigate malicious bots with regularly updated bot signatures and behaviour-based detection.
- Rate limiting to prevent an advertising platform from being overwhelmed.
For more information, seeCitrix Web App Firewall.
Select the right AWS instance type for advertising platform
Choose the right AWS instance type for ADC depending on the following two factors:
- Number of users simultaneously accessing the advertising platform.
- Average number of users on the platform.
The Citrix ADC can be deployed in various EC2 instances, which include c5, c5n, m5, and so on. For advertising platforms, use the following AWS instance types:
- c5 or c5n is appropriate for handling SSL heavy traffic.
- c5.large can handle up to 1000 SSL TPS.
For more information, seeVPX-AWS支持矩阵.
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